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PENDA CARLOLart director
Portrait de Penda Carlol
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Penda Carlol, Art Director in Dakar

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Strategy, art direction, content: my creative universe in images.

Ordinateur portable et appareil photo Sony posés sur un tabouret noir, fond beige
Tablette posée sur une table noire, montage vidéo d'un menu de restaurant en cours
Affiche typographique noire sur fond bleu cyan : I was created to create
Main tenant un gobelet de matcha latté glacé, fond clair
Portrait d'un jeune homme aux tresses orné de papillons, fond vert d'eau
Sandwich baguette au tofu, pousses et légumes marinés sur une assiette claire
Portrait d'un enfant portant des pinces à linge bleues aux oreilles, fond crème
Portrait d'une femme aux tresses fleuries, mains gantées de bleu devant le visage
Deux mains se tendant vers un chausson doré, traits jaunes dessinés sur fond beige
See all my projects
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  • 01.Digital strategy
  • 02.Content strategy
  • 03.Content creation
  • 04.Community management
  • 05.Social media management
  • 06.Corporate communications
  • 07.Lifestyle communications

Remote collaboration is possible, anywhere in the world. I work with clients based in Senegal as well as internationally.

MY APPROACH

1

First conversation

A call with the client so they can tell me about their project, their needs and what's missing.

2

Questionnaire

Clients rarely know how to phrase their need precisely. A questionnaire helps me uncover what lies behind the initial request.

3

Proposal

I build a tailor-made proposal that we validate together.

4

Strategy

Editorial line and positioning, aligned with the defined objectives.

5

Creation & Production

Art direction, content, shooting and editing.

6

Delivery & Follow-up

Content delivered, with long-term support.

WANT TO LEARN?

Beyond supporting brands, I also mentor young talents who want to break into communications and community management.

If you want to train, build your skills and create a real portfolio through hands-on, personalised mentoring, write to me. Let's talk.

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ART DIRECTOR & DIGITAL STRATEGISTBASED IN DAKAR, WORKING INTERNATIONALLYCONTENT CREATORSHARP SENSE OF STORYTELLING AND AESTHETICS

My name is Penda Carlol, communications manager and art director based in Dakar. Versatile by nature, I support brands, companies, public figures, entrepreneurs, shops and restaurants in building their image and online presence.

More About Me//

They trusted me

BictorysMarodi TVKalistaGGAK7 FilmSushi BarLe MultiserviceLe Panier
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contactFond
Portrait de Penda Carlol au keffieh noir et blanc et casque audio, dans une rue de Dakar

Write to me to talk about your project, your brand, or a collaboration.

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BOOK A CALL

A 30-minute call to talk about your project.

OR DIRECTLY

BOOK A SLOT (new window)

FREQUENTLY ASKED QUESTIONS

I work with very varied profiles: brands, companies, public figures, entrepreneurs, shops, restaurants, and I'm always open to discovering new sectors.

A first conversation to understand your project, your needs and your objectives. Depending on the case, I may also ask for your existing brand visuals, your inspiration references and your deadline constraints.

First conversation, questionnaire, proposal, strategy, creation and production, delivery and follow-up. The details are in the My Approach section.

It depends on the nature of the project and your objectives: from a one-off engagement to support over several months. We define a suitable timeline together during the proposal phase.

A deposit is required at the start of the project, and the balance is paid on delivery.

As a freelancer, a maximum of two rounds of revisions is included per deliverable.