Marodi TV is a Senegalese audiovisual production company founded in 2013, today one of the largest on the continent: over 2 million followers on Instagram and 6 million on YouTube, with continuous expansion across Africa and internationally. I managed the channel's digital community: content creation and publishing, social media animation and engagement monitoring, all serving the brand's visibility and growth.
Plan À3 is a series broadcast on Kalista TV. I was brought in to cover the set and create immersive content around the shoot: capturing behind-the-scenes moments (photos, videos, key moments), showcasing the talent and the atmosphere on set, and producing content tailored to social media. I also contributed to the series' digital communication strategy, strengthening its visibility and building a stronger connection with its community.
After the production of the feature film Nanas, directed by Khalifa Ba, I was asked to design and lead the film's communication strategy, as well as cover the premiere. My role: build an engaging launch plan, create tailored content (immersive interviews, podcasts, live sessions, influencer content), cover the premiere event, and lead all digital communications to build excitement before and during the theatrical release.
Actress and public figure. I support Jessica Gomes in managing and optimising her social media presence, particularly on TikTok. My work includes content creation: developing ideas, writing scripts, shooting, editing and publishing. Art direction: choosing concepts, visual style and brand consistency. Image management: highlighting her public persona with a fun, spontaneous and confident tone while keeping an elegant image. Planning and monitoring: organising shoots, tracking performance and adjusting content. And brand collaborations: when she partners with brands, notably in skincare, I design the dedicated content strategy.
Senegalese actress and public figure. I supported her around the release of the series Promesses: image management and content creation around the behind-the-scenes, then content about the series as it wrapped up. I also designed her media kit.
Client: a leader in career transition, in training and professional coaching. After working as a coach at the Beautiful Soul practice, Néné decided to launch her own business. She asked me to structure her positioning on LinkedIn and work on her personal branding. Together we defined her brand image, refined her posture, adapted her content, and I created professional visuals and her media kit to help her fully embody her new role.
I handled the art direction of the shoot for Suzanne, an interior architect, designed to reveal the entrepreneur behind the brand, beyond the purely professional frame. The shoot stages her working world and her stance as a businesswoman, in an aesthetic that reflects her: elegant, grounded and assertive. From concept preparation to the behind-the-scenes of the shoot, every detail was designed to capture an image that is both professional and personal. Results coming soon on her page.
I mentored the hijab brand Hijab Curvy Band in content creation, with personalised strategic advice and on-the-ground support during shoots. I assisted on set to optimise the shots, suggest scenario ideas suited to the brand's universe, and train the team to adopt the right habits for consistent, professional and engaging digital communications.
Bictorys is a Senegalese omnichannel payment fintech (card terminals, online payment, Wave, Orange Money, WhatsApp links, Shopify plugin). I support the brand as a strategic digital partner, on a Tech & Luxury / lifestyle business positioning structured around three pillars: credibility, education, vision. My work covers branding, community management, and a series of client testimonials showcasing the merchants using the solution. I also produced many formats: carousels, tutorial videos, B2B and tech content, with distinct angles for each audience.
Kamal Raw is a Senegalese clothing brand combining luxury, ethics and ease, with designs inspired by African aesthetics and the traditional naat fabric. It embodies the union of peoples through streetwear, casual and evening collections. I handled art direction and content creation for the brand: designing shoot concepts, staging and visual production, for an image reflecting both the luxury and the authenticity of the Kamal Raw universe.
Sunu Aktif is a rental investment concept led by a member of the diaspora: for 10,000 euros, the investor acquires a car operating as a ride-hailing vehicle in Dakar, and receives monthly income generated by that investment. I handled content creation and content strategy, as well as the art direction of productions, with a solid grasp of the B2B and diaspora audience, essential to speak to this specific group in the right tone.
Nabta Cosmetics is a Mediterranean and Senegalese cosmetics brand, based in Senegal and present in Mauritania and Côte d'Ivoire. As Community Manager, I was responsible for developing and managing their entire digital presence: managing the Senegalese and Mauritanian communities, content creation, and art direction of all shoots. My role covered content creation (photos, videos, stories, reels), writing copy tailored to each product, managing publications, strategic planning around key moments (launches, promotions), as well as monitoring engagement and customer feedback. I also worked on the visual identity and product storytelling, up to the brand's launch in Côte d'Ivoire.
I have supported this Michigan-based brand since its creation, building a community around an influencer and professional esthetician who offers skincare coaching and training, and collaborates with skincare brands. I also manage the brand's personal content creation: pricing proposals, script feedback, and content strategy.
CONFIDENTIAL PROJECTS
Some collaborations, given the nature of their sector, cannot be presented in detail. Here is an overview of the type of work carried out under confidentiality.
- Healthcare sectorSupport for a life coach and psychologist: structuring their digital presence and positioning.
- Institutional sectorCommunications support for a government entity.
- Insurance sectorContent and communication strategy for a player in the insurance sector.
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